The Cube, hosted by Phillip Schofield, is a British television game show that premiered on ITV on 22nd August 2009. The original series offered contestants the chance to win a top prize of £250,000 by completing challenges from within a 4m × 4m × 4m Perspex cube. Even straightforward tasks can become extremely challenging when a person is put under pressure inside a small, enclosed area and surrounded by a live studio audience. Once inside, contestants could feel both claustrophobic and disoriented, affecting their concentration and abilities.