Equipment Rental /

Freeze the Fear with Wim Hoff


March 2022


Lillaz, Italy


Eight celebrities, jaw-dropping challenges.

In this brand new series, Holly Willoughby and Lee Mack follow eight celebrities as they give up their warm cosy lives to live in the Italian mountains in sub-zero conditions. Over the next few weeks, they’ll be facing a series of daunting cold challenges designed to push their minds and bodies to the limit.

They’ll be guided by the record-breaking, global sensation Wim Hof AKA ‘The Ice Man’ who believes that embracing the cold can change their lives for the better. The celebrities… Patrice Evra, Gabby Logan, Alfie Boe, Tamzin Outhwaite, Owain Wyn Evans, Dianne Buswell, Professor Green and Chelcee Grimes, are all taking part for different personal reasons and are hoping that they can emerge from the experience feeling happier, healthier and stronger. Can the cold change their lives forever? Or will the freezing conditions become too much to bear?

What we did

Capturing the action as it happened, our Lease Systems Engineer James Fishwick delivered our integrated Avid / EVS XT-VIA’s setup to the Italian Alps. Delivering logging and media management of all fixed rig cameras, whilst allowing for PSC content to be ingested, editors and operators within this 100+ strong crew could quickly ingest and transcode content in preparation for delivery to the edit, on local storage and secure LTO backup.

  • Location EVS XT-Via Setups
  • EVS IPDirector Logging
  • Avid NEXIS Storage
  • Avid Interplay
  • Avid based Data Wrangling Systems
  • Avid Ingest Systems
  • Backup Nearline Storage
  • LTO Tape Backup

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